Infinity Mirror World

Inspired by the infinity mirror system we used in a previous artwork, we decided to build a larger version, substantial enough for people to stand inside and become a part of the artwork.

The Infinity Mirror World is an experiential installation which features video art on a back wall, reflected in mirror on four sides. Standing 8 ft high and 8ft wide, the internal reflections give the appearance that it is much larger than it is. When standing inside the mirror world, it appears from the outside that the person has stepped in to the video itself. The mirrors are angled slightly inwards so the repeating reflections cause a virtual globe shape to be created, inspiring the name: Infinity Mirror World

It is ideally suited for full body selfies and video selfies, where people can stand inside the mirror box and be photographed as though they are floating in the mirror world. We’ve used the system using both rear projection video, as well as LED wall behind the mirror box, and both work very well for photographs and in-the-moment engagement.

The infinity mirror world was designed and built with easy transportation in mind, and travels in a wheeled crate. It has successfully made its way across the continent for exhibitions and display.

The Infinity Mirror World was exhibited during the opening night of Cirque du Soleil’s Kurios in Vancouver.  Approximately 20% of all Instagram posts from the Kurios hashtag and party location on the night of the event featured people in the Infinity Mirror World. It has proven to be popular with audiences, and is frequently used in activations and cultural events and exhibitions.

It is a unique experience, which brings an unexpected feeling of fun and wonder to people of all ages, merging the classic fun of a hall-of-mirrors with contemporary, boundary-pushing technology and video imagery.